My name is Gülay Basgül
I come from Berlin. In the last few years, I have been working intensively on international woman’s clothing sizes. For this, I have developed a completely new concept with the name Sister’s Size.
The current clothing sizes only rarely correspond exactly to the body silhouettes. The body proportions almost always deviate from the clothing sizes dimensions in terms of length and width.
- Frobenstraße 8, 10783 Berlin (Schöneberg)
The current clothing sizes only rarely correspond exactly to the body silhouettes. The body proportions almost always deviate from the clothing sizes dimensions in terms of length and width.
- Frobenstraße 8, 10783 Berlin
The concept
Perfect fit
Sister’s Size precisely meets the market’s need for a better fit and closes the gab between standard ready to clothing size and tailoring.
Sister´s Size A
A Type | Bigger hip measurement than bust measurement
Sister´s Size V
V Type | Bigger bust measurement than hip measurement
Sister´s Size X
X Type | Smaller waist with similar bust and hip measurements
The concept
Perfect fit
Sister’s Size precisely meets the market’s need for a better fit and closes the gab between standard ready to clothing size and tailoring.
Sister´s Size A
A-Figur | stärkere Hüften als Brustumfang
Sister´s Size V
V-Figur | stärkerer Brustumfang als Hüftumfang
Sister´s Size X
X-Figur | schmale Taille bei gleichem Hüft- und Brustumfang
The idea.
My goal is to introduce these fits to the market together with clothing manufacturers and thus expand to clothing size for woman.
Sister´s Size
Sister’s Size is based on the principle of creating different silhouettes. This achieves an optimal fit that was previously impossible with conventional clothing size. The result is garments that fit as if tailor-made.
How did I get into it?
Even as a teenager I noticed that not only my female family members but also friends and acquaintances were unhappy because they could never find clothes that suited their figure. Often they were too wide at the top and too tight at the bottom or vice versa. Therefore, they preferred tailoring abroad where they could realize their needs and wishes. This is still the case today!
Body proportions
The intensive observations and the resulting targeted surveys and measurements of woman, plus complete evaluations of the fashion industry have confirmed me: Yes! There is a very big potential for a general adjustment of new fits of woman’s clothing based on different body silhouettes. The current standard sizes actually only satisfy a fraction of the woman in an international market. The large proportion, on the other hand, is very dissatisfied with the current clothing sizes due to the lack of a precise fit!
My name is Gülay Basgöl
I come from Berlin. In the last few years, I have been working intensively on international woman’s clothing sizes. For this, I have developed a completely new concept with the name Sister’s Size.
Sister´s Size
Sister’s Size is based on the principle of creating different silhouettes. This achieves an optimal fit that was previously impossible with conventional clothing size. The result is garments that fit as if tailor-made.
How did I get into it?
Even as a teenager I noticed that not only my female family members but also friends and acquaintances were unhappy because they could never find clothes that suited their figure. Often they were too wide at the top and too tight at the bottom or vice versa. Therefore, they preferred tailoring abroad where they could realize their needs and wishes. This is still the case today!
Body proportions
The intensive observations and the resulting targeted surveys and measurements of woman, plus complete evaluations of the fashion industry have confirmed me: Yes! There is a very big potential for a general adjustment of new fits of woman’s clothing based on different body silhouettes. The current standard sizes actually only satisfy a fraction of the woman in an international market. The large proportion, on the other hand, is very dissatisfied with the current clothing sizes due to the lack of a precise fit!
The most important pillars of my consulting work
Die wichtigsten Säulen meiner Beratungstätigkeit
Clothing Size
Realignment of the standards of the respective company owned clothing size
Interface
The interface between design and pattern / pattern construction
Optimization
Optimization of the design elements for the respective silhouettes
Suitability
Suitability assessment of the textiles to be used to implement the new cutting values
Konfektionsgrößen
Neuausrichtung der Maßstäbe der jeweiligen unternehmenseigenen Konfektionsgrößen
Schnittstelle
Die Schnittstelle zwischen Design und Pattern | Schnittkonstruktion
Optimierung
Optimierung der Designelemente für die jeweiligen Silhuetten
Eignungssichtung
Eignungssichtung der zu verwendenden Textilien zur Umsetzung der neuen Schnittwerte
History of standardized clothing sizes
The reason for internationally varying clothing sizes lies within the history of fashion. The first enterprise to mass-produce clothing in standardized sizing was founded in Paris in 1770. In 1779 a second clothing store in Hamburg followed the example and apparel production started to become more public.
Up until 1960 every manufacturer had their own sizing system and those who could afford it still preferred tailoring to achieve the perfect fit. Since 1960 comprehensive measuring is conducted in irregular time spans, in Germany by the Hohensteiner Institute. The gathered average measurements form the basis for pattern development for many (but not all) fashion manufacturers. Brands from other countries depend on their national database, thus creating different clothing sizes for different countries. In addition to that there are the differences in design for the particular target group.
At the same time, clothing was still being custom-tailored and hand sewn right into the 20th century. Only with the progression of industrialization and the accompanying mass-production the need for standardized sizing became apparent. The invention of the sewing machine by the US American mechanic Isaac Singer was the trigger for the worldwide spread of standardized fashion.
A designated team in the European Union has been working on standardized clothing sizes for years; results are still not yet in sight. Designers especially from France and Italy fear the loss of creativity that comes with normed sizing. I am more of the opinion that creativity grows with individual customer needs.
The reason for internationally varying clothing sizes lies within the history of fashion. The first enterprise to mass-produce clothing in standardized sizing was founded in Paris in 1770. In 1779 a second clothing store in Hamburg followed the example and apparel production started to become more public.
At the same time, clothing was still being custom-tailored and hand sewn right into the 20th century. Only with the progression of industrialization and the accompanying mass-production the need for standardized sizing became apparent. The invention of the sewing machine by the US American mechanic Isaac Singer was the trigger for the worldwide spread of standardized fashion. Up until 1960 every manufacturer had their own sizing system and those who could afford it still preferred tailoring to achieve the perfect fit.
Since 1960 comprehensive measuring is conducted in irregular time spans, in Germany by the Hohensteiner Institute. The gathered average measurements form the basis for pattern development for many (but not all) fashion manufacturers. Brands from other countries depend on their national database, thus creating different clothing sizes for different countries. In addition to that there are the differences in design for the particular target group.
A designated team in the European Union has been working on standardized clothing sizes for years; results are still not yet in sight. Designers especially from France and Italy fear the loss of creativity that comes with normed sizing. I am more of the opinion that creativity grows with individual customer needs.
info@sisterssize.com
+49 177 24 66 23 7
Frobenstr. 8
10783 Berlin
